Anthony Robbins

Legendary Personal Performance Coach

Anthony Robbins - Author of World Best Selling Unlimited Power, Awaken The Giant, Gaint Steps and many many more...

For more than a quarter of a century, Anthony Robbins has served as an advisor to leaders around the world. A recognized authority on the psychology of leadership, negotiations, organizational turnaround, and peak performance, he has been honored for his strategic intellect and humanitarian endeavors. His nonprofit Anthony Robbins Foundation provides assistance to the homeless, elderly and inner-city youth and feeds more than one million people in nine countries every year through its international holiday “Basket Brigade.” Robbins has directly impacted the lives of nearly 50 million people from 80 countries with his best-selling books and audiotape products, public speaking engagements, and live appearances.

What began as a commitment to helping individuals transform the quality of their lives has grown as Robbins is called on by leaders from every walk of life—presidents, political leaders, advocates for humanity, CEOs of multinational corporations, psychologists, peak performance athletes, world-class entertainers, teachers, and parents. Since fathering the life coaching industry more than 25 years ago, Robbins has produced the #1 audio coaching system of all time. He also is an international best-selling author, award-winning speaker, Chairman overseeing five private companies and Vice Chairman of one company. Robbins has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World,” by American Express as one of the “Top Six Business Leaders in the World” to coach its entrepreneurial clients, by Justice Byron White as one of the world’s “Outstanding Humanitarians,” and by the International Chamber of Commerce as one of the top 10 “Outstanding People of World.”

Robbins has been selected as Vice Chairman of Health, Education, and Science for the United Nations Research Center for the International Council for Caring Communities (ICCC) NGO. Working with the Organization of American States, the Carter Center, and the United States Agency for International Development (USAID), Robbins has been a member of the team working for a negotiated electoral solution for peace to the strife and conflict that have devastated the Venezuelan people and their economy. Robbins has worked with political and business leaders in diverse world communities such as South Africa, England, Cuba, Panama, Venezuela, and the United States. In September 2005, Robbins will be one of only 12 speakers honored at the Waldzell Institute Meeting, an invitation-only forum where the world’s brightest minds—Nobel Prize laureates, scientists, artists, religious leaders, business icons, and heads of state—come together to discuss the changes necessary for mankind to have a future with meaning. Robbins is a national spokesperson for the Wellness Community, a nonprofit organization that provides support, education and hope to people with cancer and their loved ones. Through participation in professionally led support groups and educational workshops, people affected by cancer learn vital skills that enable them to regain control, reduce isolation, and restore hope regardless of the stage of disease. Through his strategies for “Leadership in Times of Crisis” and his systems for “Indirect Negotiations,” Robbins has participated in negotiations that have broken the patterns of violence and de-escalated the rhetoric that invites it. Robbins has worked on teams that not only help mitigate further devastation and facilitate peaceful decision making among conflicting parties, but also inspire conflicting parties to create a mutually beneficial and compelling vision that is aligned with their respective values and raises the standards by which they live. The process can generate profound impact with momentum and flexibility for sustained progress for their local communities.

A successful entrepreneur, Robbins serves as Chairman of five private companies and Vice Chairman of one company that together generate nearly half of $1 billion in revenue per year. While diverse in characterization, all six plus their five holding companies are geared toward Robbins’ creed of improving the quality of life for people around the world—from Namale Resort & Spa, the award-winning, 325-acre tropical paradise in the Fiji Islands, to Twinlab Corporation, the highest-rated nutraceutical company honored in 2003 with the Consumer Satisfaction Award as Top Rated Retail Brand by Consumerlab.com, an independent testing group. From Rebus Publishing, a 25-year-old consumer health and science publisher that has built an outstanding reputation for expertise in the areas of health, fitness and nutrition founding the “UC Berkeley Wellness Letter” and “Johns Hopkins Health After 50” newsletter plus related lines of health books and publications to Discovery Toys, one of North America’s leading direct sellers of educational toys, books and software, utilizing approximately 30,000 educational consultants from the U.S. and Canada, all of these companies mirror Robbins’ own pursuits of creating and contributing to a higher standard of living.

Leaders and achievers who are already at the pinnacle of success in their respective fields call on Robbins to be their strategic advisor when they face critical decisions requiring a comprehensive search for creative options and a systematic evaluation of probabilities and consequences. American Express asked its entrepreneurial clients whom they would select if they could choose anyone in the world to personally coach them to take their businesses to the next level if price were no object. Robbins was chosen along with Bill Gates, Donald Trump, Warren Buffet, Lee Iacocca and Ross Perot.

Robbins has met with, consulted, or advised international leaders, including Nelson Mandela, Mikhail Gorbachev, Margaret Thatcher, Francois Mitterrand, Princess Diana, and Mother Theresa. He has consulted members of two royal families, members of the U.S. Congress, the U.S. Army, the U.S. Marines and three Presidents of the United States. Robbins has had the unique opportunity to identify patterns and model the underlying strategies responsible for generating consistent results for some of the most successful individuals in the world.

Robbins was one of the founding strategists in the creation of the Presidential Summit for America’s Promise, in which systems were designed that helped generate over two million mentors for young people throughout the United States. Four Presidents and Secretary of State Colin Powell partnered in the process. What began 25 years ago as Robbins’ individual effort to feed two homeless families has now grown into the Anthony Robbins Foundation’s international holiday “Basket Brigade,” which feeds more than one million people in nine countries every year and has provided support or initiated programs in 2,046 schools, 758 prisons and more than 100,000 health and human service organizations and homeless shelters to assist the homeless, elderly and inner-city youth. Starting 12 years ago, Robbins personally sponsored a class of disadvantaged fifth graders in Houston, Texas by becoming their personal mentor and sponsor of their college education. In 2003, these student “Champions” graduated from college—an experience that Robbins made possible. Robbins personally supervises a “Youth Leadership Academy” each year, which helps more than 600 students and teachers design and initiate programs to take home to their local schools.

In addition to his global efforts to facilitate leadership, peace and philanthropy, Robbins is an award-winning speaker who has addressed such distinguished audiences as the British Parliament, Harvard Business School, the Gorbachev Foundation’s Cold War Forum, the Presidents’ Summit for America’s Future, the State of the World Forum, Vice President Al Gore’s Putting Customers First Conference, and the World Economic Forum. Robbins is the recipient of the Timmie Award for humanitarian efforts by the esteemed Touchdown Club of Washington, D.C. Furthermore, Toastmasters International recognized him as one of the world’s greatest speakers and awarded Robbins the Golden Gavel Award, its most prestigious honor.

Robbins is an internationally best-selling author with five books published in 14 languages and is the creator of the #1 personal and professional development system of all time—Personal Power; more than 35 million audiotapes have been sold worldwide. He is one of the most sought after speakers in the world; more than three million people from over 80 countries have attended Anthony Robbins live seminars or speaking engagements. Robbins has created a system of “total immersion” which produces the education, strategies, and momentum for measurable and lasting change. Robbins is also the founder of Mastery University, which brings together leading experts from their respective fields in the world to train leaders from around the world. In the past, Robbins’ co-facilitators have included General Norman Schwarzkopf and Secretary of State Colin Powell on leadership, Dr. Deepak Chopra on psychoneuroimmunology, Peter Lynch and Sir John Templeton on finance and Vice President Al Gore on creating peace in troubled times.

Robbins has developed and produced five award-winning television infomercials that have continuously aired on average every 30 minutes, 24 hours a day somewhere in North America, since their initial introduction in April 1989. His work has been featured in major media including Time, Newsweek, Fortune, Forbes, Life, GQ, Vanity Fair, Business Week, Tycoon, Success magazines, the CBS Evening News with Dan Rather, NBC News, ABC, Prime Time Live, Fox News, CNN and A&E as well as newspapers, radio programs, and Internet media worldwide. Robbins has been mentioned or featured in 15 major motion pictures, including an acting role in the hit movie “Shallow Hal.”

Highly respected as the nation’s foremost authority on the psychology of peak performance and personal, professional, and organizational turnaround, Robbins has advised and counseled Fortune 500 CEOs, world-renowned medical doctors, championship sports teams (including America’s Cup winner, America 3; Stanley Cup finalist, Los Angeles Kings; NBA Champion San Antonio Spurs; and other teams in the NHL, MLB, and NBA), elite athletes and coaches (including Andre Agassi; Greg Norman; and championship-winning athletes from the NFL, PGA, USTA and NASCAR) and legends in entertainment (such as Quincy Jones and Anthony Hopkins).

As a recognized catalyst for developing systems and strategies for accelerated and lasting transformations in individuals worldwide, Robbins has been sought after by psychologists and psychiatrists for training. He has joined forces with Cloé Madanes through the Robbins-Madanes Center for Strategic Intervention to create training materials and programs for the therapeutic community. For more than 20 years, Madanes has been world renowned as a teacher of therapists. Two of her books are considered classic texts—Strategic Family Therapy and The Violence of Men. Robbins and Madanes are actively involved in the Council for Human Rights of Children at the University of San Francisco, a prestigious international think tank with a purpose of developing and codifying methods to ensure the rights of children are maintained and championed. Robbins is among the featured speakers at the Council’s 2005 meeting at the University of Oxford, where he addresses the topic “Alternatives to Institutionalization of Children and Youth in Crisis.”

Robbins’ commitment to creating an enduring legacy that will impact the world is surpassed only by his passion for family as a dedicated father of four children and a loving husband to his wife, Sage Robbins.

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